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This is the era of Applied Microbiology with stories every day in the media about avian flu, MRSA, C difficile and MMR to name just a few. A measure of the respect that SfAM's Communication Unit has gained is that Journalists are constantly phoning for background briefing and explanation as well as the names of microbiologists they can contact.
SfAM Policy on the Media
We will:
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always do our best to provide facts, information and explanation
if speculation is required, explain the rationale behind that speculation
desist from hyping a story - whether it is the journalist or the scientist doing the hyping
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